About Us
Founded in 2011 SteelVelvet Creative Concepts was formed on the foundation of two beliefs:
1. We believe in the duality of life, of human nature, of creative effort. Creative essence is borne out of a dance of give and take, struggle and release, work and play. Similarly, life is sometimes steel, other times velvet and very often both. As such, our decisions, our likes and dislikes, our hopes and dreams, our needs and wants all take on this nature of duality.
2. We believe that the power of creativity is harnessed through diligence: creative persistence, a smart-working effort rightly planned and performed in a timely, efficient and effective manner.
Without diligence, creative entrepreneurship is merely unbridled inspiration with no particular outcome in sight; it is a luxury, a velvety endeavour and expression for expression's sake. Without the steely qualities of structure and boundary, true freedom can never be enjoyed.
